So why should you use Google+?
Here are just a few reasons…..
- Google+ is a great place to market your product or service, as it is packed full of excellent content, which attracts a large targeted audience.
- You will find that people are much more receptive to your approaches than on other social media networks.
- The concept of ‘Circles’ enables you to connect and network with like minded people far more easily than on other social media sites.
- Google looks favourably on you if you are active on Google+, which helps your quest to rank high on Google.
So where do you start? The key is to define your audience.
Who will be interested in your content?
What age range are you targeting?
Where does your target audience live?
Write down headings which define the subjects you will be covering.
Once you have defined your audience you must reach out to them.
Hashtags enable you to search for people who will be interested in your offering.
Engage with people……add them to your circles and more often than not they will add you back.
You can categorize your followers and place them in a circle which reflects their interests. If you are selling a number of products, then placing prospects in a relevant circle is a powerful way of targeting potential customers.
Circloscope is a great tool for managing your circles.
Building a targeted audience requires a lot of hard work but it will pay off in the end.
Another powerful tool in your armoury is the ‘Whats Hot’ button. This facility enables you to keep abreast of current trends and therefore to identify and promote products which your customers can’t wait to get their hands on.
There is no better way of marketing a product than by talking directly to the customer. ‘Hangouts’ enable you to chat to 10 people, whilst having an unlimited, live audience looking in. I hope this introduction to Google+ wets your appetite….good luck with your ventures.
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