Give Your WordPress Site An Extra Polish

Wordpress

 There are so many little things you can install on your WordPress site to  make it user friendly and more responsive.

 Here is my checklist.

 All of these tools are free to use.

1. Screen appearance Your site will be viewed on screens of various shapes and sizes, so you need to check how it will be seen on mobiles, tablets, PCs…. Check it on different devices. You can see how your screen looks on different devices at this site http://mobiletest.me/ 

2. Write an ebook to giveaway Writing your own ebook as a lead magnet is far better than using a free ebook or purchasing one. Hubspot offer a series of templates, which makes writing and publishing your ebook so much easier. Just subscribe to Hubspot and look for five ebook templates.

3. Collect email addresses SumoMe has a range of sophisticated tools designed to collect the email addresses of potential customers. The basic package is free. Just click on the SumoMe logo and you can see how it works on your website.

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4. Check For Broken Links Everybody hates broken links….especially visitors to your site and the search engines. All you have to do is install a plugin called ‘Broken Link Checker’, which checks for broken links and missing images. It notifies you on your dashboard if any are found.

5. Google Analytics It is essential that you track and analyse the performance of your site. Google Analytics helps you measure site traffic, SEO, engagement, ad revenue and activity on social media. 

6. Share Buttons   Installing Share Buttons can vastly increase the audience viewing your posts. SumoMe has a html code to install share buttons. Here it is 

7. Back Up You have probably spent many hours building your website, so to lose everything in a split second would be disastrous. 

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8. Navigation of Site Both your visitors and the search engines want rapid navigation around your site. The menu bar appears at the top of every page and post, so you should make it as clear and informative as possible. You should aim for a single row of menu options and use the drop down as well as the sub drop down menu to list your posts.

9. Links within your site To make your site more interesting for the visitor and more productive for yourself, you should include relevant links between posts and pages within your site.

Google will love this as well.

10. Comments Generating comments is also looked on favourably by Google. You can probably install a comments facility through your theme. I am using a plugin called Vicomi, which also enables you to highlight the best comments you receive. 

11. Autoresponders An autoresponder enables you to build a list of subscribers and send them follow up messages, as long as they have opted in to receive emails from you. We all know that ‘The Money Is In The List’, so having an autoresponder is a very valuable resource. The most popular autoresponders, in my order of preference, are GetResponse, aWeber and TrafficWave.

12. Typefaces and Fonts WordPress only has a fairly limited choice of fonts and typefaces. However there is a plugin called TinyMCE Advanced which gives you a wide range of options. You can choose which features you wish to integrate within the WordPress text editor.

13Sticky Posts You may have an important message or post which you want to be seen as soon as someone visits your site. It should appear ‘above the fold’ and it will always remain at the top of your posts if you make it ‘sticky’. Just go to the post you wish to edit and look for ‘Publish’ in the right hand sidebar. Click on ‘Visibility’ -> ‘Edit’ -> ‘Public’ and select ‘Stick this post to the front page’.

14. Yoast   Books have been written about SEO, so this post is not the place to review SEO in detail. However a plugin called Yoast does provide an easy way of checking whether your post complies with the basic rules of SEO. Once you have entered a ‘focus keyword’ Yoast analyses your post based on a wide range of criteria. This analysis appears below your post.

15. Recent Posts, Categories, Archives To facilitate navigation to all of your content you should have these headings in your right hand sidebar. WordPress has a default setting to install the headings or your theme may offer a more stylish alternative.

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16. Stat Counter  As a readily accessible alternative to Google Analytics you can install a StatCounter. My counter is set to record Page Views, Unique Visits and Returning Visits and appears when you click on ‘Dashboard’. The plugin is called ‘Stat Counter – Free Real Time Visitor Stats’.

17.  Welcome Message A short welcome message giving a few details about yourself and the aims of your site will start to build a relationship between yourself and the visitor. For a more comprehensive overview you can refer them to your ‘About Me’ page.

18. Make Full Use Of Your Home Page A lot depends on the theme you are using, but there is often a field below the main heading which you can use for a variety of purposes…. advertising, a welcome message, a link to a social media site….. Don’t forget the footer for advertising or pictures of your products.

19. Themes Whilst building your site you may see themes which are more attractive or would serve your purposes better. Now is the time to change your theme rather than wait until it has many more posts and comments. Make sure you back up your site before changing the theme. 

20. Fiverr If you are confronted with any challenges when polishing up your WordPress site, you can always hire an expert on Fiverr for $5. Just go to Fiverr and enter WordPress in the search field and you will discover a large number of specialists. By hovering over their graphic you can see how many jobs they have undertaken and their rating.

I hope you found my list useful.

Don’t forget to request your free ebook ’20 Ways to Supplement Retirement Income’  by completing the subscription form in the right hand sidebar

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Top Social Networking Sites For The Over 50s

 

Social Media icons Many people don’t know which way to turn when they hit a  problem. So having the support of an online community can be  a huge benefit to over 50s.

There are a wide range of social communities with a huge pool of knowledge and support you can tap into. Here are a few of my favourites.

LivingBetter50

A magazine for women which has a huge range of articles from Health and Fitness to Retirement Living. You can contribute to the magazine by being a guest blogger or a contributor.

Sixty and me

Another women’s magazine which claims a global community of 150,000 women over 60. Topics include makeup for the older woman, senior dating, retirement planning, fashion for older women, senior travel, grandchildren and more

 

Gransnet

 

Gransnet, which is UK based, has several interesting features along with the usual topics. There is a very active forum, to which you can contribute, and there is also ‘Gransnet Local Sites’. This is a network of local sites, which point people in the direction of anything and everything of interest in their local area.

Myageingparent 1

Their strapline describes the aims of this site perfectly…..’Helping You To Help Them’ There is all kinds of advice on ways to help the very elderly, which is very useful if you have aged parents. As well as being able to win prizes, you can also advertise your offering on this site.

Betterafter50

Women’s magazine edited by US bloggers, Ronna Benjamin and Felice Shapiro. There are all of the usual topics you would expect, as well as a wide range of articles. You can contribute articles and advertise on BA50.

 

Mabels.org.uk

 

UK based site with a range of topics….Health, Mobility, Finance, Leisure, Travel, Dating plus a forum and numerous articles. The style is rather old fashioned.

Silver Surfers

Probably the UK’s leading site for the over 50s. As well as the usual range of topics, Silversurfers has several unique features including ‘Speakers Corner’, ‘Polls’, ‘Articles’, ‘Offers and Discounts’, ‘Travel Offers’, ‘Social and Friendship’, ‘Silvercard’, ‘Prize Draws’ and ‘Best of the Web’.

 

Uni of Third Age

 

The University of the Third Age is not an online social networking site per se, but nevertheless offers a way of meeting like minded people face to face rather than on the internet. It is a learning cooperative of older people, which enables members to share many educational, creative and leisure activities. Members, through sharing their knowledge, skills and experience, learn from one another.

 

Mean Queen

 

This is an extraordinary site, compiled by the self styled  ‘Mean Queen’, aged 66. She was originally a Heavy Goods Driver until she retired aged 60. In her words ‘This is my journey from frazzled alcoholic to a relaxed happy pensioner’. On retiring she started writing her blog, which revolves around her main interests……extreme frugality, crafts and walking. It is a daily dairy telling us what she has been up to with many money saving tips along the way.

 

Third age

 

Another UK based site mainly concentrating on the health and welfare of women over 45. Topics include ‘Health A-Z’, ‘Living Well’, ‘Food’, ‘Fitness and Family’

I hope you can find these sites useful.

Don’t forget to request your free ebook ’20 Ways to Supplement Retirement Income’  by completing the subscription form in the right hand sidebar

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Affiliate Marketing – Introduction

Affiliate Marketing 2Affiliate Marketing is the only certain way of making money online. The concept of Affiliate Marketing is simple…..you market a company’s products or services and, in return, you are rewarded with a commission, which is normally a percentage of the selling price.

 

 

Affiliate Marketing offers several huge advantages….

  • You do not have to pay for, store or dispatch the product you are selling.

  • You can market the product using the marketing tools provided by the affiliate company.

  • You are guaranteed to receive payment (as long as you deal with a reputable company)

You may think ‘It sounds too easy to be true’ and you would be right! There is a lot of ‘know how’ which you will have to learn before you are successful.

Now for the good news….there is a Company who provide that know how and offer a huge amount of support. Wealthy Affiliate (WA), which was founded ten years ago, provides excellent Training, Marketing Tools and Support.

Take a look at the Success Stories of members of Wealthy Affiliate.

A 7 day free trial enables you explore what WA has to offer. On becoming a Premium member you will have access to….

A Comprehensive Range of Written and Video Tutorials

Unlimited Hosting

Unlimited Domain Names

Unlimited Technical Support

Many thousands of Affiliates are willing to help you at any time

 

Creating a successful Affiliate Marketing business is achieved in the following three simple steps….

 

Choose a niche subject or product

Build a website

Attract visitors

 

I recommend that you join Wealthy Affiliate as a free member……you’ll soon appreciate what a huge amount they have to offer.

Don’t forget to request your free ebook ’20 Ways to Supplement Retirement Income’  by completing the subscription form in the right hand sidebar

 

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Boost Retirement Income Using Twitter Lists

 

How To Build A List

 

Twitter lists are a great way to drive traffic to your site and hence increase your retirement income.

Twitter bird singingAssuming that you already have a Twitter account, just go to your homepage and click on your avatar. On the dropdown menu click on ‘Lists’.

On the right hand side you will see ‘Create New List’. The next step is to give your list a name and describe the aim of the list. The description is important, especially for public lists, as a few enticing words will encourage people to sign up to your list.

Go to Google and search some keywords related to your niche marketplace. Then compile a list of market leaders in your sector.

Return to Twitter and enter the name of each market leader in the search box. The next step is best illustrated by an example.

My niche is ‘retirement’ and one of the market leaders in the sector is ‘Saga’. Once you have accessed Saga’s Twitter page you will see ‘Lists’ in their menu bar. At the time of writing they have eight lists. Look down the lists and select one that is relevant, in this case ‘Influential Bloggers’.

If you sign up to a list you will be able to open a timeline of tweets just from members on that list. By becoming a subscriber you can follow  the lists without following individual users of that list.

You cannot send your tweets just to specific lists. 

The Benefits of Twitter Lists

Twitter - group of birdsHaving your competitors and the leaders in your market place in one powerful list has several advantages….

  • It enables you to access their tweets and offers very rapidly.

  • You can see how they interact with their followers.

  • It enables you to keep abreast of news in your marketplace

  • You can readily interact with key influencers in your industry by commenting and retweeting

  • If market leaders in your sector like your tweet they may retweet it to all of their followers. This is the most powerful benefit of using a Twitter list.

I hope you have great success with Twitter lists.

PS I have written two further posts on Twitter which you may be interested in reading.

Tweeting and Managing Your Twitter Account

Generate An Avalanche Of Traffic Using Twitter  

Don’t forget to request your free ebook ’20 Ways to Supplement Retirement Income’  by completing the subscription form in the right hand sidebar

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Affiliate Marketing Part 1 – Choose A Profitable Niche

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Choosing a profitable niche is probably the most important decision you make when setting up an affiliate marketing business. There are two ways you can go. ….you can either select a product sector which you are interested in (the long term option) or you can choose a niche product which is flying off the shelves at the moment (the short term option).

Look for a product which is already selling well with a good Return On Investment (ROI). It certainly helps if you are conversant with and enthusiastic about the product, which at the end of the day has to sell and make a profit.

An excellent guide to the popularity of a product can be found on sites like Amazon, eBay and Argos. Look for ‘Today’s Deals‘ on Amazon, ‘Today’s featured collections‘ on eBay and ‘Featured Products’ on Argos. Don’t try to sell products where you are likely to encounter huge competition.

You might also consider promoting products which are popular at certain times of year, like Christmas, Easter and Halloween. …..or concentrating on special occasions.

A site called DMOZ lists a huge number of internet based topics. You can drill down into a specific market area and discover much smaller niches.

Don’t procrastinate over which niche market place you are going to enter….just do it! Your first campaign will teach you a huge amount, which will stand you in good stead when launching subsequent campaigns.

clickbankThere are a number of affiliate marketing program providers who act as middlemen between the supplier of the product or service and the affiliate marketeer. Here is a list of leading facilitators….

CJ Affiliate (formerly Commission Junction)

Clickbank

Share-A-Sale

So after some research you have found a group of products, within a marketing niche, which you wish to promote. Now you have to find a business which licenses affiliates to market their products within your niche. You must also determine whether the commission they are offering is sufficient recompense for all of your hard work.

A Company who can provide answers to both of these questions is Clickbank. Once you have signed up as an affiliate (not as a vendor) click on ‘Marketplace’ in the toolbar. You will see that Clickbank has an extensive ‘Knowledge Base’ and a guide on ‘How to Find Products To Promote’.

YogaAs a example, say you were interested in promoting Yoga. Click on the ‘Health and Fitness’ category in the left hand sidebar and a range of subjects will appear including Yoga. Having clicked on ‘Yoga’ you will see a list of subjects on yoga. Say we look at ‘Yoga For Healing’ by clicking on the title. You can see it has sample videos, excellent testimonials and even a free ebook. The product itself is selling for $97. The average amount an affiliate earns is currently $26-65.

Clicking on ‘Stats’ gives you a lot more information about the performance of this product in the marketplace. By clicking on ‘Promote’ you will generate a unique affiliate link (Clickbank call it a ‘Hoplink’)  which enables you to promote the product wherever you wish.

Wealthy Affiliate covers this subject in much greater detail so I recommend that you take up their offer of a free account.

There are two further parts to this series on Affiliate Marketing which you can open by clicking on the following links

Part 2 – Create A WordPress site

Part 3 – Promote Your Site

Don’t forget to request your free ebook ’20 Ways to Supplement Retirement Income’  by completing the subscription form in the right hand sidebar

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Part 2 – Create A WordPress Site

WordPress LogoThere is no better way of building an online presence than through creating a WordPress blog.

 

So where do you start?

The best site to use to create your blog is WordPress.

A guy called Quentin Watt has recorded three You Tube videos which show you how to install WordPress.

Once you have decided on the product or service you are going to promote, you have to choose a domain name, which should include words which are relevant to your niche.

The most searched keywords relating to your niche can be found using keyword research tools. For Google Adwords you will have to create a Google account if you haven’t already got one.

 

Google Adwords

and

 

 Jaxxy logo

 

The next step is to register your domain and to arrange for your site to be hosted. There are countless companies offering these services, so the marketplace has become very competitive. As there is nothing to choose between the leading companies on price, it comes down to comparing the amount of support each offers. On this basis I have no hesitation in recommending…..

Hostgator logo 2

They provide a video tutorial on installing a WordPress blog and also a Live Chat support service.

  • Once you have registered with HostGator, click on the ‘register domains’ tab. Enter your proposed domain name in the ‘Find a Domain’ field. It will search to find out whether you have chosen a unique domain name and give you alternative suggestions. Register your domain.

  • Now click on ‘Hosting’  —> ‘Choose A Plan’

  • If you are just starting out and have a single domain, choose the ‘Hatchling Plan’

  • Whilst on this page scroll down to ‘WordPress Hosting’. The short video tutorial shows you how to use ‘Quick Install’ to install your domain on WordPress.

  • Click on ‘Sign Up Now’ to purchase your Hatchling Plan.

  • Return to the video tutorial mentioned above and follow the instructions to set up your WordPress blog

One of the great features of WordPress is the huge number of plugins, which greatly enhance and extend the functionality of your blog. You will find the best plugins here….

Best WordPress plugins

If you Google ‘Best WordPress Logins’ you will find loads more.

Now that you have got your WordPress site set up, you should work through the headings on your dashboard, which are self-explanatory.

For more information and support I recommend you open a free account with Wealthy Affiliate.

You may wish to move on to the last article in this series Part 3 – Promote Your Site 

 

Don’t forget to request your free ebook ’20 Ways to Supplement Retirement Income’  by completing the subscription form in the right hand sidebar

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