There are so many little things you can install on your WordPress site to make it user friendly and more responsive.
Here is my checklist.
All of these tools are free to use.
1. Screen appearance Your site will be viewed on screens of various shapes and sizes, so you need to check how it will be seen on mobiles, tablets, PCs…. Check it on different devices. You can see how your screen looks on different devices at this site http://mobiletest.me/
2. Write an ebook to giveaway Writing your own ebook as a lead magnet is far better than using a free ebook or purchasing one. Hubspot offer a series of templates, which makes writing and publishing your ebook so much easier. Just subscribe to Hubspot and look for five ebook templates.
3. Collect email addresses SumoMe has a range of sophisticated tools designed to collect the email addresses of potential customers. The basic package is free. Just click on the SumoMe logo and you can see how it works on your website.
4. Check For Broken Links Everybody hates broken links….especially visitors to your site and the search engines. All you have to do is install a plugin called ‘Broken Link Checker’, which checks for broken links and missing images. It notifies you on your dashboard if any are found.
5. Google Analytics It is essential that you track and analyse the performance of your site. Google Analytics helps you measure site traffic, SEO, engagement, ad revenue and activity on social media.
6. Share Buttons Installing Share Buttons can vastly increase the audience viewing your posts. SumoMe has a html code to install share buttons. Here it is
7. Back Up You have probably spent many hours building your website, so to lose everything in a split second would be disastrous.
8. Navigation of Site Both your visitors and the search engines want rapid navigation around your site. The menu bar appears at the top of every page and post, so you should make it as clear and informative as possible. You should aim for a single row of menu options and use the drop down as well as the sub drop down menu to list your posts.
9. Links within your site To make your site more interesting for the visitor and more productive for yourself, you should include relevant links between posts and pages within your site.
Google will love this as well.
10. Comments Generating comments is also looked on favourably by Google. You can probably install a comments facility through your theme. I am using a plugin called Vicomi, which also enables you to highlight the best comments you receive.
11. Autoresponders An autoresponder enables you to build a list of subscribers and send them follow up messages, as long as they have opted in to receive emails from you. We all know that ‘The Money Is In The List’, so having an autoresponder is a very valuable resource. The most popular autoresponders, in my order of preference, are GetResponse, aWeber and TrafficWave.
12. Typefaces and Fonts WordPress only has a fairly limited choice of fonts and typefaces. However there is a plugin called TinyMCE Advanced which gives you a wide range of options. You can choose which features you wish to integrate within the WordPress text editor.
13. Sticky Posts You may have an important message or post which you want to be seen as soon as someone visits your site. It should appear ‘above the fold’ and it will always remain at the top of your posts if you make it ‘sticky’. Just go to the post you wish to edit and look for ‘Publish’ in the right hand sidebar. Click on ‘Visibility’ -> ‘Edit’ -> ‘Public’ and select ‘Stick this post to the front page’.
14. Yoast Books have been written about SEO, so this post is not the place to review SEO in detail. However a plugin called Yoast does provide an easy way of checking whether your post complies with the basic rules of SEO. Once you have entered a ‘focus keyword’ Yoast analyses your post based on a wide range of criteria. This analysis appears below your post.
15. Recent Posts, Categories, Archives To facilitate navigation to all of your content you should have these headings in your right hand sidebar. WordPress has a default setting to install the headings or your theme may offer a more stylish alternative.
16. Stat Counter As a readily accessible alternative to Google Analytics you can install a StatCounter. My counter is set to record Page Views, Unique Visits and Returning Visits and appears when you click on ‘Dashboard’. The plugin is called ‘Stat Counter – Free Real Time Visitor Stats’.
17. Welcome Message A short welcome message giving a few details about yourself and the aims of your site will start to build a relationship between yourself and the visitor. For a more comprehensive overview you can refer them to your ‘About Me’ page.
18. Make Full Use Of Your Home Page A lot depends on the theme you are using, but there is often a field below the main heading which you can use for a variety of purposes…. advertising, a welcome message, a link to a social media site….. Don’t forget the footer for advertising or pictures of your products.
19. Themes Whilst building your site you may see themes which are more attractive or would serve your purposes better. Now is the time to change your theme rather than wait until it has many more posts and comments. Make sure you back up your site before changing the theme.
20. Fiverr If you are confronted with any challenges when polishing up your WordPress site, you can always hire an expert on Fiverr for $5. Just go to Fiverr and enter WordPress in the search field and you will discover a large number of specialists. By hovering over their graphic you can see how many jobs they have undertaken and their rating.
I hope you found my list useful.
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