I can vouch for the effectiveness of these online tools in boosting my retirement income as I have used all of them myself. Many of the tools are entirely free or offer a trial period.
In some cases I have included a link to a YouTube explanatory video. YouTube is a useful tool in its own right, as you can find information on practically anything.
So here is my current top twenty…….
Canva You can create your own personalised banners, ads, headers….. extremely quickly using Canva. It has literally thousands of templates to suit every occasion.
Pixlr Pixlr has a wide range of photo and image editing tools. You can also manipulate and personalise stock photos to create images for ads. Here is a link to a short video on You Tube entitled ‘Pixlr Editor Design Basics‘
Promote Your Posts On Social Media
Buffer Schedule posts, images and videos in Buffer and they are shared 24/7 on social media sites such as Facebook, Twitter, LinkedIn, Google+ and Instagram. You also receive a report on the number of Retweets, Likes, Mentions and Clicks you receive.
Hootsuite Hootsuite is rather similar to Buffer, but the free program is not so generous in its range of social media sites. However it does offer several additional services. You can find new content to re-post through creating search streams by hashtag, location or keyword. This content can be reposted or scheduled instantly.
Crowdfire This is an amazing app for following and unfollowing users on Twitter and Instagram. You can also find people who follow your competitors or other accounts on Crowdfire. Direct messages can be sent to new followers, automatically, to help engage with them. Here is a useful video tutorial which shows you how it works.
Manage Your Presence On Social Media Sites
TweetDeck If you want to keep track of everything that is happening on your Twitter account, then Tweetdeck is the answer. A single screen display, divided into columns, enables you to stay organised and up to date. My four columns are headed ‘Home’, ‘Notifications’, ‘Messages’ and ‘Activity’.
Tracking Anything You Publish
Trck.me You can waste a huge amount of time and money on advertising if you don’t know which of your ads is generating the greatest response. Trck.me is a powerful, user friendly tool, which analyses which of your articles, posts or ads has the most clicks.
Google Analytics Google Analytics gives the same information as Trck.me, but generates more detailed reports on the visitor’s behaviour and how your site performs against goals and revenue. More suitable for a larger operation. Here is a useful tutorial video
AdReel The best way to convert traffic is by using animated ads. AdReel does just that for you, by creating stunning ads incredibly quickly, without you requiring any video or design expertise. This is a premium product which will cover your initial outlay time after time. Just Google AdReel.
Avast Free Anti Virus The Avast System scans for security and performance issues and informs you how to fix any problems. It also has a method of analysing files before they actually arrive with you.
Managing And Manipulating Photos And Images
Dropbox Dropbox enables you to organise all of your photos and files, so you can access them very rapidly. Every user is allotted 2 GB of free space, which can be increased to 18 GB at no extra cost. It is available on a wide range of devices. Single file or entire folders can be shared without the recipient having a Dropbox account.
Photopin Photopin has a huge library of royalty free photos for non-commercial use. These photos are available in ten different sizes and are downloaded with an attribution in place.
GetResponse GetResponse is not just any old autoresponder, it also supports email marketing, webinars, the creation of landing pages and marketing automation. It enables you to grow your lists, increase conversions and optimise your audience engagement.
Constant Contact A professional looking email builds trust with your prospects and customers. Constant Contact are part of the Hostgator group, a respected, long established hosting company. Their simple editor and wide range of templates make it easy to construct impressive looking emails
Jaxxy Jaxxy searches for niche keywords on three major search engines, Google, Bing and Yahoo, and displays the results in a user friendly manner. Jaxxy provides you with a list of suggested keywords for a particular subject, how much search traffic that word gets, as well as the competition for that word.
Search Engine Optimisation
Yoast Yoast is a powerful tool which has one aim in life………to help you make your website as search engine friendly as possible. It is a WordPress plugin which enables you to control meta descriptions and titles, set targeted keywords, track how often you are using them and so much more. It analyses every post you write and delivers a report in your WP-admin area. This excellent article shows you how to use Yoast.
Textbroker We all know that great content is the key to attracting more eyeballs to your blog. Ultimately more traffic means more income……..but there is a catch. There are only 24 hours in a day, so outsourcing the writing of your posts could be the answer, or you could write articles for others to buy. A leading provider in this field is Textbroker. This short video shows you how it works.
Outsourcing Those Little Jobs
Fiverr Ever started tearing your hair out over that niggling technical problem you cannot solve? Well there are a team of experts in practically every field waiting for your call. You can contact these self employed geeks through Fiverr, where they charge as little as $5 to solve your problem. However, a word of warning, make sure that you only employ people who have carried out lots of work and have an overwhelming number of positive reviews.
WP Clone It’s every blogger’s nightmare…..your site crashes and you lose valuable material which it has taken many hours to create. Of course the answer is to back up your blog. There are many ways of doing this, however probably the simplest and most effective for a blog is using a WP plugin called WP Clone. It works well on smaller WP sites, whilst the ‘Duplicator’ plugin should be installed for sites with hundreds and hundreds of posts. This article describes how to install WP Clone.
Support For Bloggers
ProBlogger Blogging can be a lonely existence. However being a member of an online community with common aims and aspirations can provide you with invaluable support. ProBlogger is just such a community with over 300,000 bloggers as subscribers. Just glancing at the headings on their homepage tells you the services you can expect…….’Start a Blog’ ‘Create Content’ ‘Find Readers’ ‘Build Community’ ‘Make Money’ ‘Be Productive’ ‘Understand Technology ‘ ‘Get Work’
If you have a favourite tool please share it with our community by telling us about it in the comments below