Twitter is a great way of building a steady flow of traffic to your website. An odd tweet now and again is useless, you will have to post a large number of targeted tweets to achieve worthwhile results…….but beware of spamming.
Twitter’s User Agreement defines what they consider to be spam. It would be wise for you to read the Agreement before embarking on a campaign. Sending the same tweet repeatedly would obviously be extremely foolish and would certainly result in a ban. However you can alter the wording of a tweet and change the image, whilst retaining the original link.
The Content Idea Generator feeds you with ideas for content which you had never dreamt of.
Buffer is a powerful program, which enables you to send innumerable tweets spread over a pre-defined period. They offer a free version, or you can use their upgraded software, free, for 30 days.
So lets see how Buffer works. Once you have registered, click on ‘Schedule’. Set your time zone and choose between a 12 or 24 hour clock.
You will need to promote a minimum of 20 WordPress posts to maximise the benefits of Buffer.
For example, you can spread your 20 tweets, promoting different posts, over 10 hours at a rate of a tweet every 30 minutes.
By clicking on ‘Content’ –> ‘Calendar’ you will see a graphic of the times when your tweets will be sent.
Now click on ‘Lists’. Write your tweets in the blank fields and attach relevant images. They will be stacked in a queue ready to be posted according to your schedule.
‘Analytics’ enables you to check on the performance of your tweets and you can also re-post your tweets using ‘Re-Buffer’.
As well as Buffer, there are several other tools, which help you to get the best out of Twitter. Here are some of my favourites starting with Tweetdeck It generates a rolling overview of the activity in your Twitter accounts in real time.
Once you have linked your Twitter account to Tweetdeck, you can choose which headings you would like to appear on your homepage. I selected Home, Notifications, Messages and Activity. However there are other headings, such as @Mentions, Lists, Likes, Followers, Trending, Scheduled, Search and Collections.
You will receive valuable information relating to these subjects as it happens. The Tweetdeck platform also allows you to send tweets and direct messages, as well as to add images and to schedule tweets.
YouTube has a range of tutorials on how to operate Tweetdeck.
Hootsuite locates interesting content and enables you to share it automatically. Other facilities include……
Scheduling of a large number of posts
The ‘Suggestions’ facility identifies relevant content
The messages you have scheduled for the coming weeks are displayed in a calendar format
Here are the links to several other useful tools……..
AgoraPulse – a social media engagement manager
missinglettr – enables you to drip market your posts on Twitter for months ahead
IFTTT – Lets you know which of your websites are mentioned on Twitter
Friends + Me – Reposts your content to other social media networks
I hope you have great success building your traffic volumes with Twitter…best of luck
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